Many marketers and business owners use autoresponders to tell prospects about the service and products they offer.
But autoresponder messages are not just a bunch of random messages dumped in an autoresponder and set to go out two days apart.
A good autoresponder message series should tell a story. Each message should be built on the last one. It's like a single sales presentation on a product or service broken up into parts and connected with something we call the Zeigarnik Effect.
Movies, TV series and books use this technique all the time. Each message or story section is left incomplete or unfinished, and you are compelled to read the next one to find the solution. It's like having an itch you can't scratch.>